Blog Tag

public relations

5 ways a story makes it to the headlines

All the best stories that make the news have the common ability to be remembered. They grab the attention, if only for a short while, but whatever the tale they offer something a little different to the reader. If you’re crafting a story to send to the media , then think about who you are aiming...

04 Jul, 2019

Why Public Relations is the new rocket fuel in the race to the top of Google

The importance of backlinks when it comes to being found on Google and other search engines is gaining greater importance than ever in the new online world. Many businesses are now cottoning on to the fact that PR articles from third parties are a major part of their strategies to raise the profile...

22 May, 2018

What’s the difference between PR and advertising?

PR can sometimes be seen as a dark art, and whilst many in the world of public relations wax lyrical about their job, it never ceases to amaze us how few of them ever really get across what they actually do. In essence, it can be explained in the old saying: “Advertising is what you pay for;...

10 Nov, 2016